Coming up with great ads and slogans for Nike is nothing new for Wieden + Kennedy (ie. Just Do It), but it seems they’ve gone and outdone themselves by creating arguably Nike’s best commercial ever. As part of the Write the Future campaign, the three-minute film was directed by Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), and while seeing a clusterfuck of professional athletes/stars/celebrities in ads is nothing new, the way this was shot and edited will have you watching it over and over.
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